Luma AI

Create, animate & innovate with Luma’s AI. Use text, images, or video to generate realistic motion content with Ray3 and Dream Machine for next-gen storytelling.

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Introduction

Luma AI is a Palo Alto-based generative AI company founded in 2021, specializing in multimodal models for video, image, and 3D content generation, with flagship products like Dream Machine and Ray3.

Company Overview

Luma AI focuses on building world models that process video, audio, and language data to enable creative tools for media, entertainment, and advertising industries. The company started with photorealistic 3D capture and has grown to serve over 30 million users globally through web and mobile apps.

Key Products and Tech

Dream Machine allows text-to-video and image-to-video creation, while Ray3, released in September 2025, introduces reasoning for physically accurate HDR videos. Tools are accessible via iOS, web, and APIs, with GitHub repositories for Python and Node.js SDKs supporting integration.

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